Red, the color of boldness and passion, has always been a statement-maker. Whether it's signaling love, anger, or alarm, its authentic intensity is guaranteed to turn heads. 

And with it being a popular color this season, get ready for an abundance of strong pigments and sartorial power moves ahead. But here's the thing: we don't always have to go full-on fire engine red. Other shades have made themselves known, including the subtle yet equally gorgeous grenadine. 

It's invigorating to witness such an attention-grabbing hue taking center stage. Red is shaking up the typically black and gray wardrobes that dominate the streets of the world's biggest cities during the cooler seasons. Whether fiery and sensual or romantic and mysterious, red also ignites creativity, evoking images of iconic reds from the annals of art and fashion history. From Valentino's signature shade to Louboutin's iconic soles, visions of Diana Vreeland's maximalist all-red apartment to Mondrian's celebrated color palette (later immortalized in legendary shift dresses by YSL), pops of red do all the talking.

This shade's resurgence likely stems from the enduring 80s trend, where red played a leading role in the decade of excess and glamor—naturally. Whether in pretty and powerful blouses, short ruffled skirts, or one-shouldered, floor-skimming dresses, red exudes beauty and leaves a lasting impression. But red also speaks volumes when reserved for accessories. Give an all-black outfit a vibrant twist with red boots and a bag, or breathe new life into a blazer and jeans ensemble with a striking red leather belt.

Designers are keeping their scarlet designs minimal, allowing the color to take center stage. Many have showcased monochromatic red outfits on the runways, including renowned names like Alexander McQueen, Derek Lam, and Giambattista Valli. Givenchy even unveiled a special collection for A/W 17-18, featuring revivals of their most celebrated styles, all reincarnated in red!

Grenadine, a slightly different shade of red with an orange base, exudes prettiness, confidence, and sophistication simultaneously. Its versatility extends into the warmer months, ensuring its longevity in the fashion scene. Embrace grenadine clothes and makeup, from lipstick to playful dresses paired with your favorite boots and an oversized denim jacket. This color made a significant splash on the NYC and London runways, appearing in shows by Altuzarra, Adam Selman, and Jason Wu.

Regardless of your shade preference, use red to amplify your femininity. Whether through smart, tailored trousers, an embellished cocktail gown, or a contemporary monochromatic ensemble, incorporate red accessories for added flair. It's easy to style and there are tons of possibilities so go for the reds that suit your personality and have fun with personal expression. After all, the biggest trend this year is dressing to highlight your individual style!